Staff Product Manager (Attribution)
Core
Foundational product leadership role building systems to attribute marketing outcomes to advertising efforts across multiple channels and methodologies.
Role type
Staff Product Manager (Attribution)
Builds
Attribution portfolio spanning click/view-through attribution, channel-specific models, and customer-facing measurement capabilities
Domain
Advertising technology / Marketing measurement
Deliverable
product features
Required skills
Multi-touch attribution (MTA), marketing mix modeling (MMM), incrementality and lift studies, geo experiments, CTV attribution, ABM attribution, retail media measurement, web analytics attribution, data pipelines, identity resolution, event-level attribution, LLM and AI tools
Preferred skills
None stated
Technologies
None stated
Responsibilities
Own vision, strategy, and roadmap for attribution product portfolio; Lead initiatives from ambiguous problem spaces through research to launch; Work with sophisticated customers to understand attribution requirements; Build alignment across Data, Data Science, Revenue, Product Marketing, Engineering, and Design teams; Define clear product specifications; Translate complex data and identity challenges into actionable decisions; Establish hypotheses and design experiments; Support internal and external enablement on attribution methodologies
Seniority
Staff, strategic product ownership with cross-functional leadership
