Growth and Lifecycle Manager
Core
Drive enrolment growth and family retention through data-driven marketing strategies and scalable customer journeys from enquiry to long-term engagement.
Role type
Senior Growth and Lifecycle Manager
Builds
Digital acquisition campaigns, lifecycle nurture journeys, and automated communication flows for early learning centres.
Domain
Early childhood education / Digital Marketing
Required skills
Paid media strategy (Google, Meta), CRM and marketing automation (HubSpot, Salesforce, ActiveCampaign), multi-channel customer journey design, SEO management, data analysis and reporting, AI tool utilization
Preferred skills
Experience with AI-assisted content development and campaign testing
Technologies
Google Ads, Meta Ads, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, SEO tools
Responsibilities
Own paid media strategy and budget execution; manage website performance and SEO agency relationships; develop and optimize acquisition strategies for cost per lead and conversion; own lifecycle strategy for existing families including communications and engagement; design prospect and waitlist nurture journeys; establish end-to-end funnel views with actionable insights; continuously test and optimize campaigns.
Seniority
Senior, hands-on IC
