Enterprise Marketing Automation Specialist (SAP Emarsys)
Core
Design and build end-to-end lifecycle marketing automation programs for enterprise clients using SAP Emarsys Automation Center, managing multi-market data volumes and integrating with ecommerce and loyalty stacks.
Role type
Senior Enterprise Marketing Automation Specialist (SAP Emarsys)
Builds
Lifecycle automation programs, personalized email/SMS/push campaigns, and predictive recommendation widgets for enterprise clients.
Domain
Marketing Technology / Customer Data Platform / Ecommerce
Required skills
SAP Emarsys Automation Center, Smart Insight, Predict, Web Extend, Open API, HTML/CSS, SQL, data validation, compliance (Spam Act, Privacy Act, GDPR), deliverability management, segmentation logic, A/B testing, Send Time Optimization.
Preferred skills
Experience with Salesforce Marketing Cloud or Braze, multi-market account management, ecommerce/loyalty ecosystem integration.
Technologies
SAP Emarsys, Smart Insight, Predict, Web Extend, SQL
Responsibilities
Own marketing automation strategy and execution across a portfolio of enterprise clients; design and build lifecycle programs from concept to live; configure entry sources and decision logic (wait nodes, splits, channel fallback); assemble campaigns with personalization and recommendation blocks; implement Send Time Optimization and frequency capping; validate segments against source-of-truth data; ensure compliance with consent and suppression rules.
Seniority
Senior, hands-on IC
