Head of Product Led Growth Marketing
Core
Lead a team to define and optimize Confluent's product-led growth strategy from acquisition through high-value customer conversion, collaborating across Product, Marketing, Sales, Data Science, and Engineering.
Role type
Head of Product Led Growth Marketing
Builds
Product-led acquisition strategies, measurement frameworks, experimentation agendas, and product-to-sales handoff processes.
Domain
Data streaming platform / Enterprise SaaS / Developer tools
Required skills
Product-led growth strategy, funnel optimization, experimentation design, team leadership, SQL, analytical problem-solving, SaaS GTM alignment
Preferred skills
Product analytics platforms, reverse ETL, activation tools, attribution frameworks, AI-driven growth strategies, agentic workflows, LLM integration, usage-based business models
Technologies
SQL, Hex, Tableau, Amplitude, BigQuery
Responsibilities
Define and optimize PLG growth strategy across the full funnel; recruit, mentor, and manage a multidisciplinary growth team; evaluate and scale paid, organic, and emerging acquisition channels; establish metrics and analytical frameworks for funnel health and cohort behavior; design and optimize the handoff from product-led users to sales-assisted conversion; partner with Product and Engineering to integrate AI-driven evaluation and agent-based interactions into growth workflows.
Seniority
Senior, hands-on IC with leadership responsibilities