Marketing Web Designer (UX/UI)
Core
Design polished, conversion-focused web experiences for a high-traffic B2B marketing website, evolving a scalable Figma design system.
Role type
Marketing Web Designer (UX/UI)
Builds
Marketing websites and digital touchpoints for B2B clients
Domain
B2B SaaS / Digital Marketing
Deliverable
product features
Required skills
Figma, Design Systems, Wireframing, Prototyping, Accessibility (WCAG), A/B Testing, Analytics, Visual Design
Preferred skills
Conversion Rate Optimization, Heatmapping, Session Replay, AI-assisted design tools
Technologies
Figma, ContentSquare, Hotjar
Responsibilities
Design on-brand, conversion-focused pages and digital experiences; Maintain and elevate visual and brand standards; Build, document, and maintain scalable components and libraries within a Figma-based design system; Create wireframes, mockups, and prototypes; Collaborate with marketing, content, analytics, and engineering teams; Incorporate accessibility principles and standards such as WCAG; Analyze analytics, heatmaps, and session replay data to improve website performance; Support A/B testing and experimentation; Explore AI-assisted design tools and workflows.
Seniority
Mid-Senior (4–6 years experience)
