Principal Consultant - Intelligent Marketing and AI
Core
Lead strategy, architecture, and delivery for Intelligent Marketing and AI solutions for major ANZ financial services clients.
Role type
Principal Consultant (Intelligent Marketing and AI)
Builds
Enterprise martech strategies, multi-year roadmaps, and large-scale platform migrations for CDP, journey orchestration, and personalization.
Domain
Financial Services / Customer Experience / Martech
Required skills
Enterprise martech strategy, architecture design, vendor-neutral technology selection, senior client advisory, team leadership, data privacy compliance, identity resolution, change management, agentic AI integration
Preferred skills
Regulated industry experience (financial services, healthcare, insurance), AI/agentic systems in martech workflows, revenue/P&L impact
Technologies
Adobe, Salesforce, Braze, Segment, Tealium, CDP, CMS, Marketing Clouds, APIs, Event Streaming
Responsibilities
Define enterprise martech strategy and multi-year roadmaps; Lead architecture design for data unification and cross-channel orchestration; Own senior client and CxO relationships; Lead and mentor cross-functional delivery teams; Run vendor-neutral evaluation processes; Establish delivery frameworks and change management practices; Integrate emerging agentic AI capabilities; Contribute to practice growth and thought leadership
