Digital eCommerce Mktg Manager,Hill'sANZ
Core
Leading insight-based consumer-centric digital eCommerce programs and managing acquisition, conversion, and loyalty activities within an omnichannel environment.
Role type
Senior Digital eCommerce Marketing Manager
Builds
Digital eCommerce strategies, retailer digital marketing investments, and brand store executions across omnichannel platforms.
Domain
Consumer Goods / Pet Nutrition / Digital Retail
Deliverable
product features
Required skills
Digital eCommerce strategy, omnichannel management, digital shelf optimization, search algorithm understanding, A/B testing, UX/UI testing, data analytics, stakeholder partnership
Preferred skills
Omnichannel retailing expertise, growth mindset, data storytelling, managing ambiguity
Technologies
eCommerce platforms, digital shelf tools, analytics platforms, A/B testing frameworks
Responsibilities
Own digital eCommerce marketing strategy across touchpoints and retailers; manage day-to-day spend for acquisition and conversion; optimize digital shelf presence and PDP executions; test innovative ways to improve metrics like CAC and conversion rate; partner with cross-functional teams including vet CD and field teams.
Seniority
Mid-Senior, hands-on IC
