Product Marketing Manager
Core
Shape product positioning, narrative, and go-to-market strategy for Nu's digital financial platform in Mexico, driving end-to-end product launches and customer adoption.
Role type
Senior Product Marketing Manager (Fintech)
Builds
Digital financial products and services for Mexican consumers
Domain
Fintech / Consumer Finance
Deliverable
product features
Required skills
Product marketing strategy, end-to-end launch execution, customer insight synthesis, AI tool proficiency, GTM planning, competitive analysis, cross-functional leadership
Preferred skills
Growth marketing, lifecycle communications, product-led growth experience, experimentation frameworks
Technologies
AI tools for writing, research, and workflow automation
Responsibilities
Define positioning and segmentation for the Mexican market; own the product narrative across all channels; partner with Product to shape roadmaps based on customer needs; lead end-to-end product launches; analyze market signals and competitive landscape; build operating systems for launch readiness and measurement.
Seniority
Senior, hands-on IC
