Senior Marketing Ops Strategist
Core
Build and optimize marketing and revenue operations systems for complex B2B and B2C lead-generation accounts, ensuring alignment between sales and marketing.
Role type
Senior Marketing Operations Strategist (hands-on IC with advisory scope)
Builds
Marketing automation workflows, CRM environments, reporting dashboards, and scalable client processes
Domain
B2B/B2C SaaS, Marketing Technology, Revenue Operations
Required skills
HubSpot expert, Salesforce intermediate-to-advanced, Marketing Automation Platforms, CRM integrations, SalesLoft, ZoomInfo, Insycle, 6sense, process design, workflow automation, data cleanup, KPI configuration, client retention strategy
Preferred skills
Additional Marketing Automation Platforms, advanced Salesforce automation, mentoring experience
Technologies
HubSpot, Salesforce, Pardot, ZoomInfo, SalesLoft, Insycle, 6sense
Responsibilities
Establish and maintain Marketing Automation Platform and CRM foundations; optimize environments via deduplication, field standardization, and sync-error resolution; develop sales and marketing alignment strategies including segmentation and lifecycle funnel automation; build CRM dashboards and custom reports; support sales operations with KPI tracking and performance reporting; audit client systems to identify improvement opportunities; mentor team members and document processes; manage 6–8 complex client accounts with specific retention and revenue targets
Seniority
Senior, hands-on IC with mentorship responsibilities