Principal Product Marketing Manager, Core Platform
Core
Shape the core platform story, positioning, and messaging architecture to resonate with prospective customers across all touchpoints, connecting brand strategy with product direction and growth priorities.
Role type
Principal Product Marketing Manager (Core Platform)
Builds
Scalable marketing systems, playbooks, and customer-facing experiences for a SaaS platform
Domain
SaaS / Healthcare (preferred)
Deliverable
product features
Required skills
Customer-backed positioning, messaging architecture, product-led growth (PLG) strategy, SaaS pricing and packaging, website conversion optimization, enablement of frontline teams, funnel and campaign analytics, strategic writing
Preferred skills
Healthcare SaaS experience, highly regulated industry experience
Technologies
None explicitly listed
Responsibilities
Own core platform positioning and messaging architecture; Contribute to pricing and packaging strategy; Connect product strategy with market positioning; Partner with growth channels on targeting and acquisition; Collaborate with Web and Design on high-impact assets; Enable frontline teams with talk tracks and playbooks; Build scalable marketing systems and playbooks
Seniority
Principal, strategy & mentorship
