Senior Marketing Executive
Core
Execute full-funnel digital campaigns and manage marketing assets for Capital X Panel Designer, a cloud-native electrical CAD software serving global design and engineering teams.
Role type
Senior B2B SaaS marketing executive
Builds
Digital campaigns, landing pages, partner enablement kits, and performance reports for engineering audiences
Domain
Industrial software / Electrical CAD / B2B SaaS
Deliverable
product features
Required skills
B2B marketing funnel strategy, digital campaign execution, marketing asset creation, campaign performance analysis, SEO collaboration, written copywriting for technical audiences
Preferred skills
B2B SaaS experience, electrical CAD/PLM domain knowledge, partner enablement experience, marketing automation/CRM proficiency
Technologies
LinkedIn, Google Ads, email platforms, marketing automation tools, CRM, analytics tools
Responsibilities
Execute full-funnel digital campaigns across email, LinkedIn, paid search, and organic social; coordinate seasonal campaigns including landing pages and ad creative; manage campaign tracking with UTM tagging and pixel coordination; prepare customer-facing copy and marketing collateral; collaborate on SEO implementation; coordinate third-party content opportunities; analyze campaign metrics and optimize future strategies
Seniority
Senior, hands-on IC
