Marketing Strategy & Operations Manager
Core
Operational backbone for Marketing builds, launches, and campaign management, ensuring lead routing and data hygiene between Marketing and Sales.
Role type
Marketing Operations Manager
Builds
Scalable campaign processes, lead routing systems, and operational tooling for Marketing and Sales alignment.
Domain
B2B SaaS, Marketing Operations, Lead Management
Required skills
Marketing operations, lead management, campaign execution, marketing automation platforms, Salesforce, lead lifecycle management, email deliverability, process improvement, cross-functional collaboration
Preferred skills
SQL, campaign performance reporting, lifecycle marketing operations
Technologies
Marketo, Customer.io, Salesforce, Hex, Tableau
Responsibilities
Establish and maintain campaign templates and QA processes; Own the Campaign object in SFDC including data hygiene; Build, test, and launch campaigns end-to-end; Manage email deliverability and privacy regulations; Define and debug MQL/MQA routing rules; Monitor MQL/MQA volumes and system health.
Seniority
Mid-level, hands-on IC
