Brand & Trade Marketing Senior Coordinator – Active & Lifestyle
Core
Senior Coordinator supporting brand planning and strategy execution for the Active & Lifestyle portfolio in Australia, coordinating consumer and trade activities across campaigns, partnerships, events, PR, social, wholesale, and retail.
Role type
Senior Brand & Trade Marketing Coordinator
Builds
Australian market execution for Active & Lifestyle brands including footwear, fashion, and sport retail
Domain
Outdoor, Surf, Sport, Active, Lifestyle, and Boutique categories in Australia
Deliverable
product features
Required skills
Brand strategy planning, Go-to-market execution, Trade marketing calendar management, Partnership coordination, Event and PR management, Social media and UGC coordination, Digital and customer planning, Budget tracking and forecasting, Retail relationship management, Market research and analysis
Preferred skills
Experience in footwear, fashion/lifestyle, or sport retail consumer goods, Multi-brand distribution background
Technologies
Company-controlled platforms, B2B site, CRM, Ecommerce, Paid media channels
Responsibilities
Develop Australian brand strategy and seasonal plans; Coordinate go-to-market execution for new brands and launches; Execute brand partnerships, community initiatives, and events; Manage trade marketing calendars and retailer toolkits; Coordinate social ambassador programs and UGC; Partner on paid ecommerce and customer growth plans; Track budgets and provide performance reporting; Visit retail partners to monitor execution and competitor activity.
Seniority
Senior, hands-on IC