Senior Media Analyst
Core
Analyze media performance across channels, develop reporting and visualizations, and provide actionable insights to optimize marketing campaigns.
Role type
Senior Media Analyst
Builds
Dashboards, reports, and data visualizations for client marketing campaigns
Domain
Digital marketing and media analytics
Deliverable
dashboards & analysis
Required skills
SQL, statistical analysis, digital media KPIs (CPM, CPC, CPV, CPA, CTR), business intelligence tools, cross-channel campaign analysis, data quality monitoring
Preferred skills
Media Mix Modeling (MMM), professional certifications in digital media analytics, advanced degree
Technologies
Power BI, Domo, Looker, Tableau
Responsibilities
Analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search; Develop measurement frameworks and standardized KPIs; Translate business objectives into measurable media strategies; Integrate data from internal warehouses, vendor platforms, and campaign briefs; Identify trends and performance drivers; Build operational checks and alerts for data quality; Lead client conversations on performance and optimization; Collaborate with internal teams to improve reporting processes.
Seniority
Senior, hands-on IC