Playable ads editor
Core
Transform creative strategies into engaging interactive advertising experiences (playable ads) that capture attention and encourage user interaction.
Role type
Playable ads editor (creative/technical hybrid)
Builds
Interactive playable advertisements for paid media campaigns
Domain
Digital advertising / Interactive creative production
Deliverable
product features
Required skills
Unity development, HTML5, Cocos, creative editing, game mechanics design, ad network specifications, performance optimization, project management
Preferred skills
Familiarity with game development tools, understanding of advertising creative principles
Responsibilities
Build interactive playable advertisements using Unity, HTML5, or Cocos; Translate creative concepts into functional playable ad experiences; Develop simple gameplay mechanics for advertising objectives; Optimize playable ads for performance and ad network compatibility; Collaborate with designers and creative strategists; Manage multiple creative production workflows and deadlines.
