Head of Product Marketing
Core
Own positioning, messaging, and editorial strategy for complex AI and legal technology products to drive customer adoption and market differentiation.
Role type
Founding Head of Product Marketing
Builds
Product launches, go-to-market narratives, sales enablement materials, and content assets for enterprise legal tech customers.
Domain
Legal technology and AI enterprise software
Deliverable
product features
Required skills
Product positioning, narrative development, editorial leadership, customer research, video/content strategy, sales enablement, market intelligence, cross-functional leadership, AI tool proficiency
Preferred skills
Legal industry background, former lawyer or legal journalist experience, on-camera presentation
Technologies
Modern AI tools
Responsibilities
Develop differentiated product positioning and messaging; own the editorial calendar and communication priorities; lead product launch narratives; write and edit content across multiple channels; partner with executives for external content; conduct customer and market research; lead video and content strategy; present on camera as a company representative; build sales enablement materials; monitor competitors and market developments; coordinate cross-functional teams and agencies.
Seniority
Senior, hands-on IC with strategic ownership