Content Marketing Manager
Core
Develop and execute content marketing strategies to scale integrated campaigns, drive brand maturity, and support go-to-market goals for an enterprise SaaS networking company.
Role type
Senior Content Marketing Manager (Strategy & Execution)
Builds
High-impact content assets (blogs, ebooks, whitepapers, videos) and campaign materials for sales and marketing funnels.
Domain
Enterprise SaaS / Network Automation
Deliverable
product features
Required skills
Content strategy, persona-based content creation, AEO/SEO optimization, project management, editorial operations, cross-functional collaboration, demand generation
Preferred skills
Enterprise SaaS experience, networking domain knowledge, technical content creation, inbound/outbound demand gen
Technologies
CMS, SEO tools, video production tools, analytics platforms
Responsibilities
Develop content marketing strategy aligned with GTM goals; Create persona-based content for all funnel stages; Produce blogs, ebooks, whitepapers, and sales collateral; Measure content conversion and test campaign effectiveness; Collaborate with product, sales, and community teams to align messaging.
Seniority
Senior, hands-on IC