Playable ads editor
Core
Transform creative strategies into engaging interactive advertising experiences (playable ads) that capture attention and encourage user interaction.
Role type
Playable ads editor (creative/technical hybrid)
Builds
Interactive playable advertisements for paid media campaigns
Domain
Digital advertising / Interactive creative / Mobile gaming
Required skills
Unity development, HTML5, Cocos, creative editing, game mechanics design, ad network specifications, performance optimization, project management
Preferred skills
Familiarity with HTML5, Cocos, or similar technologies
Technologies
Unity, HTML5, Cocos
Responsibilities
Build interactive playable advertisements using development and creative tools; Translate creative concepts and strategic direction into engaging, functional playable ad experiences; Develop simple gameplay mechanics designed to support advertising objectives and conversion; Take playable concepts from prototype through final production ensuring quality and technical standards; Optimize playable ads for performance, load times, responsiveness, and compatibility with ad networks; Ensure interactive creatives meet ad network specifications and technical requirements before delivery; Collaborate with designers and creative strategists to understand direction and turn concepts into effective experiences; Apply creative judgment to improve clarity, pacing, visual appeal, and engagement potential; Manage multiple creative production tasks and workflows while maintaining organization and deadlines; Review completed creatives to identify opportunities for performance and user experience improvement.
