Account Based Marketing Manager- EMEA
Core
Regional Account-Based Marketing Manager executing global ABM strategies for EMEA, partnering with Sales to drive enterprise account progression.
Role type
Senior IC Account-Based Marketing Manager
Builds
1:1 and 1:few ABM programs, executive engagement campaigns, and localized multi-channel experiences
Domain
B2B Enterprise Software / Industrial Software
Required skills
Account-Based Marketing strategy, B2B enterprise marketing, cross-functional partnership with Sales, multi-channel campaign coordination, marketing technology stack management, data-driven performance optimization, regional market localization, GDPR compliance
Preferred skills
AI and emerging marketing technologies, field marketing experience, demand generation expertise
Technologies
Demandbase, Qualified, Salesforce, marketing automation platforms, web personalization tools
Responsibilities
Execute global ABM strategies adapted for EMEA regional priorities; Develop innovative account engagement programs including executive workshops and events; Partner with Sales to identify priority accounts and align outbound motions; Localize global campaigns, messaging, and content for EMEA markets; Coordinate multi-channel ABM programs across digital, outbound, events, and paid media; Leverage ABM technology platforms to implement personalized campaigns and measure engagement; Monitor account progression and campaign performance to optimize results