VP of Customer Marketing
Core
Lead strategy, team, and operating model for Intelligence Center X (Siemens agentic enterprise system) to engage, grow, and learn from customers across the full lifecycle.
Role type
VP of Customer Marketing (B2B SaaS)
Builds
Scalable customer story engine, community programs, lifecycle marketing journeys, and customer insight measurement systems.
Domain
Enterprise Low-Code / Agentic Enterprise Systems
Required skills
B2B SaaS marketing leadership, customer advocacy strategy, lifecycle marketing, community management, customer insight measurement, cross-functional partnership, team building, executive storytelling
Preferred skills
Experience with Siemens or similar large enterprise environments
Technologies
N/A
Responsibilities
Own customer advocacy strategy and build scalable customer story engines; Lead vision and execution for digital and in-person customer communities; Own lifecycle marketing strategy across onboarding, adoption, expansion, and renewal; Establish customer listening frameworks and build dashboards connecting marketing to retention and expansion; Build and lead a high-performing Customer Marketing organization.
Seniority
VP, strategic leadership & team management
