Business Data Analysts / reporting specialist SAS
Core
Execute customer segmentation and marketing/CRM campaign analysis to drive business actions and provide actionable insights.
Role type
Business Data Analyst / Reporting Specialist
Builds
Strategic and operational reports, dashboards, and campaign performance metrics for business units.
Domain
Digital transformation, marketing, CRM, and data analytics.
Required skills
SQL, SAS Enterprise Guide, Power BI, SAS Visual Analytics, data quality validation, customer segmentation, marketing campaign analysis, data incident resolution
Preferred skills
Strategic reporting, ad-hoc analysis, data reconciliation
Technologies
SQL, SAS Enterprise Guide, Power BI, SAS Visual Analytics
Responsibilities
Execute customer segmentations for commercial campaigns; Analyze marketing and CRM campaigns evaluating response rates, conversion, and ROI; Develop periodic and ad-hoc business reports; Create and maintain Power BI and SAS Visual Analytics dashboards; Verify data quality and consistency; Detect and resolve data incidents from analytical processes; Generate campaign tracking and loyalty program reports.
Seniority
Mid-level, hands-on IC
