服饰行业营销中台（J82345）
Core
Design and execute marketing campaigns for the apparel category (women's, men's, sportswear, children's wear) to drive GMV and user growth during major sales events.
Role type
Category marketing manager (apparel)
Builds
Marketing calendars, campaign mechanics, and resource allocation rules for apparel category
Domain
E-commerce / Apparel retail
Deliverable
product features
Required skills
E-commerce marketing strategy, consumer insight, data analysis, project management, competitive analysis
Preferred skills
Live streaming event experience, complex problem solving
Technologies
Data analysis tools
Responsibilities
Define resource and budget rules to optimize utilization and mitigate risk; Collaborate with operations to innovate marketing plays and boost category GMV; Analyze market trends and competitor movements to guide product development.
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