Management Analyst
Core
Evaluate strategic development of the New York market, generate insights to support organizational changes, and develop strategies to strengthen market value and drive growth for an Asian American target audience.
Role type
Senior Management Analyst (Market Strategy & Operations)
Builds
Strategic plans, financial models, market insights, and marketing campaign processes
Domain
Management consulting / Market research / Asian American media
Required skills
Financial modeling, budgeting strategies, competitive research, market segmentation, gap analysis, oral presentation, written reporting, team supervision
Preferred skills
Familiarity with Asian media platforms (WeChat, Weibo, Line), branding and marketing campaign planning
Technologies
WeChat, Weibo, Line, modeling and simulation tools
Responsibilities
Analyze market information and financial data to generate insights; research and identify new business opportunities in the New York market; prepare reports and deliver presentations to leadership and clients; supervise and coordinate the work of two direct reports; plan and execute improvements to branding and marketing campaign processes; manage partnerships with the United Nations in New York.