Funnel Strategist & Copywriter
Core
Research audiences, shape messaging, and build full-funnel campaigns to generate measurable business results.
Role type
Funnel Strategist & Conversion Copywriter
Builds
Landing pages, email sequences, advertisements, sales assets, and case studies
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Conversion copywriting, Full-funnel strategy, Customer research, Performance analysis, Messaging adaptation, Persuasion principles
Preferred skills
Portfolio with measurable results, Knowledge of professional copywriting principles, Analytical mindset
Responsibilities
Research ideal customer profiles and competitor positioning; Develop full-funnel strategies covering offers and touchpoints; Write persuasive conversion-focused copy; Review campaign performance and recommend improvements; Collaborate with paid media, creative, and sales teams; Present and defend strategic recommendations