Funnel Strategist & Copywriter
Core
Research audiences and build full-funnel campaigns (landing pages, emails, ads) to generate measurable business results.
Role type
Conversion-focused copywriter & funnel strategist
Builds
Landing pages, email sequences, advertisements, sales assets, case studies
Domain
Digital marketing & performance advertising
Deliverable
product features
Required skills
Conversion copywriting, funnel strategy, customer research, performance analysis, persuasive writing, market positioning
Preferred skills
Portfolio with measurable results, adaptability to B2B/B2C audiences, collaborative mindset, analytical thinking
Technologies
None stated
Responsibilities
Research ideal customer profiles and competitor positioning; Develop full-funnel strategies covering offers and touchpoints; Write persuasive copy for ads, emails, and landing pages; Analyze campaign performance to identify drop-off points; Collaborate with paid media and sales teams to ensure cohesive messaging
Seniority
Mid-level, hands-on IC