Growth Lead - Argentina
Core
Manage regional product campaigns, partner relationships, and user acquisition strategies to grow Binance's user base in Argentina.
Role type
Growth Lead (Marketing)
Builds
User growth campaigns, brand awareness initiatives, and new media partnerships for the Argentine market.
Domain
Cryptocurrency / Blockchain / Fintech
Deliverable
product features | dashboards & analysis
Required skills
Campaign management, user journey mapping, paid acquisition, retargeting, data analysis, new media partnership management, strategic planning, creative ideation, event management, community management, social media management, cross-functional collaboration, independent execution, Spanish fluency, English fluency, crypto/blockchain knowledge
Preferred skills
Marketing degree, experience in fast-paced industries
Technologies
Web platforms, Native mobile apps, Social media platforms, Data analysis tools
Responsibilities
Manage development and execution of regional and local product campaigns; Work with global marketing to localize relevant campaigns; Manage and grow strategic marketing partner relationships; Map out the user journey and increase user funnel conversion; Ideate, test, iterate, and optimize growth via paid acquisition and product optimizations; Plan and execute online and offline marketing activities and events; Monitor campaign progress using data analysis and user feedback; Manage new media partnerships end-to-end; Help shape the brand in Argentina.
Seniority
Mid-Senior, hands-on IC