GCD - Performance, CRM and Scale
Core
Lead creative vision, systemic strategy, and asset excellence for large-scale digital workstreams, overseeing cross-functional teams delivering thousands of performance-driven assets annually.
Role type
Senior leadership creative architect (performance, CRM, and scale)
Builds
Scaled digital campaigns, lifecycle email ecosystems, B2B/B2C landing pages, and performance marketing engines
Domain
Digital marketing, performance advertising, and CRM
Required skills
Senior agency leadership, performance marketing architecture, CRM systems mastery, technical literacy with AI/DCO, exceptional craft in design and narrative, change management
Preferred skills
Experience restructuring legacy creative teams, driving automation culture, acting as a strategic peer to client VPs
Technologies
AI suites, dynamic creative optimization (DCO), automated toolkits
Responsibilities
Enforce narrative and visual standards across scaled channels; lead structural evolution of business processes; foster culture of responsible automation and AI integration; uphold artistry standards across all creative disciplines; define creative roadmap and empower senior leaders; act as strategic peer to client leadership
Seniority
Senior, hands-on IC with strategic leadership