Assistant Manager, Product and Channel Marketing
Core
Drive end-to-end planning, execution, and delivery of channel marketing campaigns and product launches to support business growth in the insurance industry.
Role type
Assistant Manager, Product and Channel Marketing
Builds
Channel marketing initiatives, targeted customer campaigns, lead generation strategies, and product launches for bancassurance and agency sales channels.
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Channel marketing strategy, bancassurance and agency sales channel expertise, integrated campaign planning, go-to-market planning, budget management, ROI analysis, stakeholder alignment, cross-functional collaboration, generative AI tools, work breakdown structures, resource allocation.
Preferred skills
None explicitly stated as preferred; all listed capabilities are required.
Technologies
PowerPoint, Excel, generative AI
Responsibilities
Drive end-to-end planning, execution, and delivery of channel marketing campaigns and product launches; Execute channel marketing initiatives aligned with Sales & Distribution objectives; Develop and launch targeted customer marketing campaigns in collaboration with partner banks; Implement lead generation strategies across offline and digital channels; Create impactful customer engagement opportunities; Collaborate with cross-functional teams to identify and capture new business opportunities; Plan and execute successful product launches; Deliver category-led marketing campaigns tailored to specific customer segments; Manage agency branding initiatives.
Seniority
Mid-level Manager (5+ years experience)