Senior Partner Marketing Manager
Core
Setting and executing channel marketing strategy for EMEA Regional System Integrators (VARs), GSIs, and ISVs to drive awareness, leads, and pipeline.
Role type
Senior Manager, Partner Marketing
Builds
Partner demand generation programs, joint marketing initiatives, and collateral for EMEA partners.
Domain
B2B Technology / Data & Analytics / Channel Marketing
Deliverable
product features
Required skills
Channel marketing strategy, Partner ecosystem management, Demand generation, Budgeting & MDF allocation, Stakeholder influence, Salesforce reporting, Tableau dashboards, Cross-functional collaboration
Preferred skills
Master's degree, 10+ years in channel marketing, Experience with Regional System Integrators (VARs)
Responsibilities
Craft and execute to/through/with-partner programs, Prioritize partners based on business needs, Build messaging for priority partners, Oversee regional Market Development Fund (MDF) allocation, Create partner-ready demand creation programs, Analyze program results and optimize strategies
Seniority
Senior, hands-on IC with strategic oversight