Creative Director - Consumer Print Global Marketing
Core
Define and lead the creative vision for HP's Consumer and SMB Print business (hardware, supplies, subscriptions, digital services) to drive brand relevance, demand, and commercial growth.
Role type
Senior IC Creative Director (Consumer Marketing)
Builds
Integrated brand campaigns, digital/social content, retail experiences, and e-commerce assets for consumer and small business audiences.
Domain
Consumer Technology / Print Hardware & Supplies
Required skills
Strategic creative thinking, brand platform development, integrated campaign leadership, agency management, consumer behavior analysis, cross-functional partnership, organizational leadership, AI/creative tech adoption.
Preferred skills
MBA or equivalent postgraduate qualification, experience transforming creative organizations, deep expertise in DTC/retail ecosystems.
Technologies
AI tools, emerging creative technologies, campaign measurement frameworks.
Responsibilities
Set overall creative vision and strategy; translate insights into distinctive creative platforms; lead internal teams and agencies to deliver breakthrough work; build a high-performance creative organization; partner with Brand, Insights, Strategy, and Performance teams to align creative with commercial goals.
Seniority
Senior, hands-on IC with leadership responsibilities