Head of Pipeline Strategy
Core
Build and optimize internal systems to power GTM teams' pipeline generation, owning the analytical foundation for sales plays including TAM/SAM profiling, signal identification, and performance measurement.
Role type
Senior strategy-level GTM program lead
Builds
Pipeline generation programs, field assets, and sales plays for targeted use cases and verticals
Domain
SaaS / GTM / Revenue Operations
Deliverable
product features
Required skills
TAM/SAM sizing, signal identification, program management, cross-functional collaboration, data-driven decision making, GTM campaign design
Preferred skills
Complex technical sales cycles, AI/ML knowledge, emerging product area strategy
Technologies
GTM tech stack, data analytics tools
Responsibilities
Own TAM/SAM profiling and signal identification to target right accounts and personas; Track message efficacy, conversion rates, and rep performance; Measure program and campaign impact through rigorous reporting; Build and lead a Pipeline Generation program with Sales, BD, Marketing, and Product; Identify timely GTM campaign opportunities using data and market insight; Collaborate with SMEs to define new sales plays and supporting assets
Seniority
Senior, hands-on IC with program leadership
