Head of Product Marketing
Core
Lead product marketing strategy, positioning, and go-to-market execution for a SaaS fundraising platform serving nonprofit organizations.
Role type
Senior IC product marketing leader (Head of Product Marketing)
Builds
Product-led growth strategies, scalable PMM frameworks, and GTM assets for a B2B2C SaaS platform
Domain
SaaS fundraising and donor management for nonprofits
Required skills
Product marketing leadership, Product-Led Growth (PLG) strategy, data-driven performance management, cross-functional orchestration, narrative and messaging, competitive intelligence
Preferred skills
Fintech/Nonprofit tech background, multi-segment B2B2C experience, global market experience
Technologies
None explicitly listed
Responsibilities
Lead and mentor a Product Marketing Manager; define and execute PLG strategies; build scalable PMM frameworks and launch processes; align with Product, Sales, and CS on launch timelines and revenue goals; define KPIs and report on campaign effectiveness; own the central messaging house and value propositions; create sales enablement assets; influence product roadmap via market intelligence
Seniority
Senior, hands-on IC with team leadership
