Specialty Care Patient Engagement Go-To-Market Excellence Director
Core
Director of Go-To-Market Excellence for Specialty Care Patient Engagement, aligning patient support strategies with commercial goals to improve patient outcomes and program execution.
Role type
Senior Director, Go-To-Market Strategy & Operations
Builds
Scalable, compliant patient engagement programs and models for specialty care conditions
Domain
Life Sciences / Specialty Care / Patient Engagement
Deliverable
product features
Required skills
Go-to-market strategy, cross-functional leadership, program management, segmentation modeling, field force management, analytics & performance management, stakeholder influence, compliance governance, training enablement
Preferred skills
Experience in matrix organizations, executive communication, strategic planning
Technologies
Amplify platform, Centris, field technology tools
Responsibilities
Translate brand strategy into actionable go-to-market plans for patient engagement programs; develop targeting models and segmentation criteria to prioritize field engagement; lead territory mapping and multichannel engagement design; manage content operations and Review Committee (RC) processes; partner with Legal/Compliance to ensure regulatory adherence; drive analytics and KPI reporting to optimize program performance; enable cross-functional teams and field forces with training and tools.
Seniority
Director, strategic leadership & execution
