Director of Sales & Marketing
Core
Develop and execute integrated commercial strategies to position Kimpton Villa Miramare Taormina as a preferred luxury lifestyle destination in the Mediterranean market.
Role type
Director of Sales & Marketing (Luxury Hospitality)
Builds
Luxury hotel brand presence, revenue streams, and strategic partnerships across the Mediterranean.
Domain
Luxury Hospitality / Travel & Tourism
Required skills
Integrated commercial strategy, luxury sales leadership, digital marketing, public relations, distribution channel management, CRM utilization, performance analysis, negotiation, team leadership, market intelligence.
Preferred skills
Pre-opening luxury hotel experience, IHG or international luxury hotel company background, Italian luxury hospitality market knowledge, Taormina/Sicily destination expertise, extensive network in international luxury travel industry.
Technologies
Salesforce, Delphi, Cvent, IHG commercial systems, SEO, SEM, paid media platforms, OTA platforms.
Responsibilities
Lead all Sales, Marketing, Digital Marketing, PR, and Business Development initiatives; build relationships with luxury travel advisors, DMCs, and corporate clients; manage departmental budget and team development; monitor and analyze key commercial KPIs (Occupancy, ADR, RevPAR, Market Share, GOP Contribution); represent the hotel at international travel events.
Seniority
Director, strategic leadership & team management
