Outreach Specialist / Reach-out Specialist
Core
Own the top of the funnel end-to-end by identifying prospects, building lists, running outbound campaigns, and handing off sales-ready conversations to the commercial team.
Role type
Senior B2B Outreach Specialist (SDR/BDR)
Builds
B2B lead generation pipeline for a global creator economy platform
Domain
Digital Media / Creator Economy / B2B SaaS
Required skills
B2B outbound sales, ICP definition, prospect list building, cold email sequencing, LinkedIn outreach, CRM management, copywriting, data analysis, autonomous remote work
Preferred skills
Media/OTT industry experience, AI tool proficiency
Technologies
HubSpot, Asana, Clay, Apollo, Smartlead, Meet Alfred, Instantly, Ocean
Responsibilities
Define and refine Ideal Customer Profiles (ICP) per vertical; Build and enrich targeted prospect lists; Design and manage multichannel outbound sequences (email/LinkedIn); Monitor and iterate on outbound performance metrics; Handle inbound replies and qualify prospects; Book qualified meetings and hand off to sales; Maintain CRM and project tracking tools; Support pre- and post-event outreach; Collaborate on tooling and compliance; Report on outbound KPIs.
Seniority
Mid-Senior, hands-on IC