Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Remote
Core
Build scalable B2B marketing programs to generate qualified pipeline and revenue opportunities by managing multi-channel campaigns, lead nurturing, and lifecycle marketing.
Role type
Demand Generation Manager (B2B)
Builds
B2B sales pipeline and revenue opportunities
Domain
B2B SaaS / Technology
Required skills
Multi-channel campaign execution, HubSpot, Salesforce, Marketo, Account-Based Marketing (ABM), lead scoring and qualification, funnel analysis, ROI measurement, CRM workflow optimization
Preferred skills
None stated
Technologies
HubSpot, Salesforce, Marketo
Responsibilities
Build and execute multi-channel demand generation campaigns, manage email marketing, content, webinars, and paid acquisition, partner with sales to define ICP and targeting, develop lead scoring frameworks, track MQL to SQL conversion, analyze pipeline contribution and campaign ROI, improve marketing automation workflows, report performance insights
Seniority
Mid-level, hands-on IC
