Head of Marketing
Core
Lead an 8-person marketing team to drive high-volume direct-response lead generation and client acquisition for a California personal injury law firm.
Role type
Senior Marketing Director (Performance Marketing & Growth)
Builds
Scalable paid media campaigns, lead funnels, and conversion optimization systems for legal services.
Domain
Legal Services (Personal Injury) / Performance Marketing
Required skills
Performance marketing strategy, team leadership (5+ reports), paid search (Google Ads, LSAs), paid social (Meta Ads), SEO, conversion rate optimization (CRO), CRM automation, call tracking, data analytics (Looker Studio, GA4, Power BI), California legal advertising compliance.
Preferred skills
US Personal Injury law marketing experience, legal case management platforms, AI-powered marketing workflows, Google/Meta/Analytics certifications.
Responsibilities
Oversee and optimize all paid and organic acquisition channels; take full accountability for KPIs (CPL, CPRC, ROAS); manage and mentor the 8-person regional marketing team; partner with Intake/Call Center to optimize speed-to-lead; enforce California State Bar advertising compliance.
Seniority
Senior, hands-on IC with management responsibilities