Regional Marketing Lead
Core
Strategic architect for in-market success, acting as a Center of Excellence for Trade Marketing to translate brand strategy into execution for Own Brands and Agency partners.
Role type
Senior Regional Marketing Lead (Trade Marketing & Key Account Management)
Builds
Commercial capabilities, frameworks, and strategies for trade marketing and key account engagement across Southeast Asia.
Domain
Consumer Healthcare (CHC) / FMCG in Southeast Asia
Required skills
Trade marketing strategy, Key Account Management, Joint Business Planning (JBP), ROI-based trade spend optimization, commercial capability building, pharmacist engagement, retail channel expertise, data-driven insights (retail audit/panel data), launch excellence.
Preferred skills
Pharmacist marketing program development, in-market experience in Philippines/Thailand/Indonesia/Malaysia, stakeholder management in matrixed environments.
Technologies
ezRx+ (B2B platform)
Responsibilities
Develop and implement comprehensive trade excellence strategies; Design and deploy standardized Key Account Management frameworks; Personally lead creation and execution of annual Joint Business Plans for top-tier retail partners; Act as region's expert and coach for local sales and marketing teams; Develop and execute pharmacist marketing strategies; Serve as commercial lead for new product introductions and launch excellence.
Seniority
Senior, hands-on IC with strategic leadership
