Business Development Manager
Core
Drive student enrollment growth and support institutional expansion for French and English streams in international education.
Role type
Business Development Manager (Enrollment & Partnerships)
Builds
Student enrollment pipeline and corporate membership programs for international schools
Domain
International Education / Bilingual Schools
Required skills
Strategic partnership development, bilingual community engagement, market intelligence, CRM management, data analysis, retention strategy
Preferred skills
Experience with expatriate families, knowledge of AEFE network, corporate relocation expertise
Technologies
Salesforce, AI tools, social media platforms (Facebook, Instagram, LinkedIn)
Responsibilities
Develop annual enrollment plans with clear targets, lead the full admissions journey from lead generation to onboarding, identify and develop key recruitment channels including expatriate families and corporate partners, monitor and analyze enrollment performance using CRM tools, represent the school at education fairs and corporate events, manage the Corporate Membership Programme (CMP), establish a Parent Ambassador Programme, monitor competitor schools and market trends, partner with academic teams to improve student retention