Global Partner Marketing Manager (m/w/d)
Core
Building and scaling a global partner marketing program from scratch to turn partner relationships into measurable growth channels.
Role type
Senior B2B Partner Marketing Manager (Builder)
Builds
Global partner marketing strategy, scalable structures, playbooks, co-marketing programs, and campaign execution.
Domain
B2B SaaS/Software, Channel Marketing, Partner Ecosystems
Deliverable
product features
Required skills
B2B Partner/Channel Marketing strategy, building/scaling partner programs, partner ecosystem knowledge (resellers, integrations), strategic planning, hands-on campaign execution, marketing data analysis, pipeline management, attribution, ROI optimization, external partner relationship management, internal stakeholder management, builder mindset, initiative.
Preferred skills
Salesforce, HubSpot, PRM platforms, Enterprise Software, ITSM, international/multiregional partner marketing.
Responsibilities
Develop global partner marketing strategy and build scalable structures/playbooks; Plan and execute campaigns, webinars, events, and content with partners; Manage global partner marketing calendar and develop partner toolkits; Support partner relationships from onboarding to activation; Collaborate with Field Marketing and Demand Generation to align with regional needs and pipeline goals; Own Partner-Sourced and Partner-Influenced pipeline, KPIs, and reporting; Ensure clean partner attribution in Salesforce and share insights with stakeholders.