Lead Generation Specialist - Business Division 100%
Core
Initiating the acquisition process by making outbound cold calls to potential customers and managing data quality for the sales database.
Role type
Outbound sales assistant / Lead Generation Specialist
Builds
B2B customer acquisition pipeline and CRM data integrity
Domain
B2B Sales / Telemarketing
Deliverable
client delivery
Required skills
Outbound cold calling, B2B CRM management, data entry and quality control, relationship building, email writing
Preferred skills
Experience with mid-market business customers, knowledge of B2B sales organizations, event participation
Technologies
CRM tools, Pamela database, Web-to-Lead tools
Responsibilities
Making outbound calls for campaigns (80% of workload), searching for company profiles and contacts, daily customer follow-up, quality assurance calls, updating and optimizing CRM data, collecting new qualitative data, participating in marketing events (10% of workload), coordinating appointments for direct sales staff
Seniority
Individual Contributor, entry to mid-level
