Marketing/ communication H/F/X Stage
Core
Managing brand image, strategic marketing, PR, events, and digital channels for Sofitel/AccorHotels hotels.
Role type
Marketing & Communications Manager
Builds
Brand assets, marketing campaigns, press coverage, events, social media content, and online hotel listings
Domain
Hospitality / Luxury Hotels
Deliverable
product features
Required skills
Brand identity management, Strategic marketing planning, Media relations, Event planning, Social media management, E-commerce content management, Reputation management, Budgeting, Competitor analysis, Cross-functional coordination
Preferred skills
Luxury brand experience, Digital analytics, Content creation
Technologies
Facebook, Twitter, Instagram, Online Travel Agencies, OTA platforms, E-reputation tools (Tripadvisor, TrustYou)
Responsibilities
Coordinate with external agencies for creative and PR work; Develop and execute annual marketing plans and budgets; Manage press relations and media coverage; Plan and supervise client/partner events; Oversee social media community management and content strategy; Update hotel information on online platforms and OTAs; Monitor and improve online reputation scores.