(Senior) Digital Sales Manager (m/w/d)
Core
Drive commercial development of the B2B online shop and manage performance across the digital customer journey to increase leads, conversion, and revenue.
Role type
Senior Digital Sales Manager (B2B E-commerce)
Builds
B2B online shop, digital customer journey, sales campaigns
Domain
B2B E-commerce, Digital Sales, SaaS
Required skills
B2B sales management, E-commerce strategy, cross-functional team coordination, data-driven decision making, customer segmentation, campaign management, performance reporting, stakeholder management
Preferred skills
Salesforce, Anaplan
Technologies
Salesforce, Anaplan
Responsibilities
Oversee commercial strategy and performance of the B2B online shop; coordinate cross-functional stakeholders (SEO, email marketing, tech, sales); derive and implement targeted sales actions and structural journey improvements; optimize conversion rates and drive up/cross-selling; prepare and present commercial performance reports to management.