Presales Specialist
Core
Support the sales team in generating and qualifying business opportunities for data-driven growth solutions.
Role type
Pre-sales specialist (lead generation & prospecting)
Builds
Market research, advanced analytics, IT solutions, and advisory services
Domain
Analytics and consulting
Deliverable
product features
Required skills
Cold calling, LinkedIn prospecting, CRM management, lead qualification, email marketing, relationship building, target tracking
Preferred skills
Experience with prospecting tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha), ABM initiatives, engaging senior decision-makers
Responsibilities
Identify and research potential clients across target industries and geographies; Generate qualified leads through LinkedIn, email campaigns, cold calling, networking platforms, databases, and referrals; Conduct outbound prospecting activities to introduce services; Qualify prospects by understanding their business needs, decision-making structure, budgets, and timelines; Schedule meetings and introductory calls for senior sales and leadership teams; Maintain and update lead information, activities, and opportunities in CRM systems; Execute email marketing and LinkedIn outreach campaigns; Follow up consistently with prospects and nurture opportunities through the sales funnel; Build and manage a database of prospective clients and key decision-makers; Work closely with the sales team to ensure smooth handover of qualified opportunities; Track outreach performance, conversion rates, and pipeline metrics; Monitor market trends, competitors, and potential business opportunities; Support account-based marketing (ABM) initiatives and targeted prospecting efforts; Achieve monthly and quarterly targets related to lead generation, meetings booked, and qualified opportunities created.
