GCD - Performance, CRM and Scale
Core
Lead creative vision, systemic strategy, and asset excellence for clients' largest scaled digital workstreams, overseeing cross-functional teams delivering thousands of performance-driven assets annually.
Role type
Senior leadership creative architect (scaled CRM & Performance)
Builds
Sophisticated lifecycle email ecosystems, B2B and B2C landing pages, performance marketing engines, and platform-native digital campaigns
Domain
Digital marketing, performance advertising, CRM, and creative technology
Required skills
Senior agency leadership, performance marketing architecture, CRM systems mastery, technical literacy in AI/DCO, exceptional craft in design and narrative, change management
Preferred skills
Experience restructuring legacy creative teams, driving responsible automation culture, acting as a strategic peer to client VPs
Technologies
AI suites, dynamic creative optimization (DCO), automated toolkits
Responsibilities
Enforce narrative and visual standards across scaled channels; lead structural evolution of business workflows; foster culture of active experimentation and AI integration; act as gatekeeper for holistic craft standards; define creative roadmap and empower senior leaders; serve as strategic peer to client VPs and PMMs
Seniority
Senior, hands-on IC with strategic leadership