酒旅大促策略运营-TikTok生活服务
Core
Design and execute marketing strategies for hotel, travel, and destination services to drive user growth, transaction conversion, and GMV.
Role type
Senior Growth Marketing Strategist (Travel & Local Life)
Builds
Marketing campaigns, subsidy programs, and promotional events for travel and hospitality services.
Domain
Travel, Hospitality, Local Life Services
Required skills
Marketing strategy, Subsidy strategy design, Data analysis, Cross-functional collaboration, Project management, English communication
Preferred skills
OTA/Local life platform experience, TikTok/content e-commerce experience, APAC/Indonesia market experience, Holiday/promotional event planning
Technologies
SQL, BI, Excel
Responsibilities
Formulate and implement marketing strategies for user growth and GMV; Design and optimize subsidy programs (coupons, discounts); Analyze campaign data and optimize strategies; Collaborate with product teams to optimize marketing tools; Plan and execute key marketing projects (holidays, big promotions, brand collaborations).