Sales Controller
Core
Drive commercial performance by providing financial insight, sales governance, forecasting accuracy, and operational discipline across the sales organisation.
Role type
Senior Sales Controller / Sales Operations Lead
Builds
Accurate sales forecasts, performance dashboards, and robust CRM data governance
Domain
Logistics / Food & Drinks Distribution
Required skills
Sales forecasting, margin analysis, commercial modelling, CRM administration, data governance, Power BI, Excel, stakeholder management
Preferred skills
B2B sales environment experience (logistics, manufacturing, technology, professional services)
Technologies
Power BI, Excel, CRM platforms
Responsibilities
Support end-to-end sales forecasting process; analyse sales performance, pipeline health, and margin trends; provide weekly/monthly reporting packs to senior leadership; oversee sales processes and CRM discipline; develop dashboards and KPIs; act as CRM subject matter expert for configuration and data audits.
Seniority
Senior, hands-on IC