Junior CRM Manager:in Segmentation // remote möglich
Core
Central expert for CRM selections and target group logic in Commercial and Mobile CRM, ensuring communication becomes more relevant and efficient.
Role type
Junior CRM Manager (Segmentation)
Builds
Commercial and Mobile CRM campaigns (Newsletters, Push, In-App)
Domain
Retail / E-Commerce / Data-driven Marketing
Deliverable
production ML models
Required skills
CRM, Campaign Management, E-Commerce, Segmentation, Data-driven Marketing, Hypothesis development, A/B testing, Target group analysis, KPI analysis
Preferred skills
Experience with segment definition and development, Stakeholder consultation
Technologies
CRM tools, A/B testing frameworks, Data analysis tools
Responsibilities
Execute and quality assure Commercial and Mobile selections for various communication channels; Develop and refine segmentation and target group logic; Design A/B tests and target group tests; Create standards and reusable selection logic; Consult internal stakeholders on target groups and customer potential; Conduct target group and potential analyses for campaigns.
