VP, Brand Performance & Planning – Premium, Midscale & Economy Brands F/M/X
Core
Lead the Brand Performance & Planning function to provide a single point of reference for brand performance across Accor's diverse portfolio of 21 brands, translating financial, commercial, and consumer data into clear recommendations for Brand Leaders and Presidents.
Role type
VP, Brand Performance & Planning
Builds
Portfolio-level performance frameworks, strategic marketing plans, budget cycles, and consumer insights capabilities.
Domain
Global Hospitality / Brand Management / Strategic Planning
Deliverable
dashboards & analysis
Required skills
Decomposing commercial performance drivers, orchestrating planning and budget cycles, multi-country accountability, team building, executive presence, influencing without authority, quantitative analysis, consumer insights leadership.
Preferred skills
Hospitality experience, consumer insights background, experience in complex multi-brand environments.
Technologies
AI-enabled approaches, performance tools, insight platforms.
Responsibilities
Decompose performance movements and provide structured analysis with ranked recommendations; own and orchestrate brand performance and planning cycles including Strategic Marketing Plans and Quarterly Business Reviews; orchestrate the budgeting process across brand, portfolio, and regional levels; lead the consumer insights capability at portfolio level; drive transversal initiatives to improve decision quality; build and develop a high-impact Brand Performance & Consumer Insights team.
Seniority
VP, Strategy & Mentorship