Global Brand Communications Lead
Core
Develop and execute global TV and cross-channel communication campaigns to strengthen Glovo's brand equity and connect with diverse audiences worldwide.
Role type
Senior Global Brand Communications Lead
Builds
Global TV campaigns, cross-channel creative toolboxes, and integrated ATL/digital/social communications
Domain
Consumer delivery services / Brand marketing
Deliverable
product features
Required skills
Brand strategy, TV campaign development, agency management, project management, integrated campaign planning, brand positioning, storytelling, qualitative/quantitative research, data analysis, consumer insights
Preferred skills
FMCG or top-tier creative agency background, AI initiative leadership, localization expertise
Technologies
None explicitly stated
Responsibilities
Lead end-to-end development of global TV campaigns and cross-channel toolboxes; manage relationships with creative agencies and production houses; evolve global communication strategy; co-lead AI initiatives for communications; guide regional marketing teams on brand integrity; collaborate with design and performance marketing on digital pipelines; manage global communications budget
Seniority
Senior, hands-on IC